Kinetic Vision
A clean, intuitive website designed to enhance patient experience. Seamless navigation, calming aesthetics, and a user-focused approach—where healthcare meets great design.
Company
Kinetic Vision
Category
Web Design
Work type
UI/UX Design, Branding, Art Direction, Project Management
Year
2025
The ask
In Q4 2024, our Expression team initiated a comprehensive brand refresh to evolve our new Arctic visual identity and sharpen our voice in market. In Q1 2025, I led and art directed the transformation of our entire website ecosystem, spanning four sites, to bring that refreshed brand to life digitally.
The objective was to seamlessly integrate Arctic updates while establishing a unified, world class digital brand experience across all web properties. This required aligning visual systems, refining brand voice, and creating a cohesive design language that felt intentional and consistent at every touchpoint.
The ambition extended beyond aesthetic consistency. We set out to deepen customer engagement and strengthen brand perception through a seamless, elevated, and distinctly ownable digital experience.
The objective was to seamlessly integrate Arctic updates while establishing a unified, world class digital brand experience across all web properties. This required aligning visual systems, refining brand voice, and creating a cohesive design language that felt intentional and consistent at every touchpoint.
The ambition extended beyond aesthetic consistency. We set out to deepen customer engagement and strengthen brand perception through a seamless, elevated, and distinctly ownable digital experience.
Planning and strategy
Led the cross functional planning and rollout strategy for a business critical initiative, establishing clear workback timelines, anticipating risks, and maintaining forward momentum across four web properties. Secured executive alignment on art direction and creative vision while driving stakeholder alignment, guiding cross functional execution, and managing and mentoring junior designers to uphold high standards, consistency, and scalable impact across the ecosystem.
Led the cross functional planning and rollout strategy for a business critical initiative, establishing clear workback timelines, anticipating risks, and maintaining forward momentum across four web properties. Secured executive alignment on art direction and creative vision while driving stakeholder alignment, guiding cross functional execution, and managing and mentoring junior designers to uphold high standards, consistency, and scalable impact across the ecosystem.
The design system
Owned the strategic vision and art direction for the FY26 website rebrand, secured executive alignment, defined roadmap and timelines, and led cross functional planning across teams.
Owned the strategic vision and art direction for the FY26 website rebrand, secured executive alignment, defined roadmap and timelines, and led cross functional planning across teams.
Results
The website rebrand transformed Highspot’s digital presence into a performance driven growth engine, influencing $56.5M in revenue within the first quarter post launch.
Within two months, web sessions increased 23%, driven by a 63% lift in direct traffic and a 23% increase in organic sessions and new users, signaling strengthened brand recognition and expanded market reach. Organic performance accelerated across priority pages, with clicks up 20%, impressions up 47%, and CTR improving 12%.
Demand generation impact followed, with web demo requests increasing 36% and web sourced MQLs rising 13%, reinforcing the website’s role as a scalable, rrevenue contributing enterprise channel.
Within two months, web sessions increased 23%, driven by a 63% lift in direct traffic and a 23% increase in organic sessions and new users, signaling strengthened brand recognition and expanded market reach. Organic performance accelerated across priority pages, with clicks up 20%, impressions up 47%, and CTR improving 12%.
Demand generation impact followed, with web demo requests increasing 36% and web sourced MQLs rising 13%, reinforcing the website’s role as a scalable, rrevenue contributing enterprise channel.
Keywords
Design strategy
Design leadership
Design systems
UX strategy
Enterprise website rebrand
Executive stakeholder alignment
Cross functional leadership
Strategic planning
Creative direction
Design governance
Scalable design framework
Brand and product alignment
Design leadership
Design systems
UX strategy
Enterprise website rebrand
Executive stakeholder alignment
Cross functional leadership
Strategic planning
Creative direction
Design governance
Scalable design framework
Brand and product alignment
More work
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Highspot Website Rebrand
Web Design
ROI Calculator
UI/UX Design